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It benefits the customers in every way, including monetarily, culturally, and economically. It aids them in projecting future trends based on previous experiences, current market conditions, and future projections. It's simple to receive a thorough examination of macroeconomic data, parent industry trends, and major elements with this Forensics Data Analysis Market report.
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Furthermore, this study includes essential data, methods, and an evaluation of industry trends that assist industries in developing their strategy. It assists them in making a long-term decision that will assist them in establishing themselves in the market. The cost in man-hours for this type of solution is by far the best solution at this point.It serves as a foundation and a source of assistance for newcomers to the market. I can “build” a stack with the already optimized components, I need not worry about the server space and massive footprint to maintain. I personally am on the canned solution team. We have already created our own, however massively disjointed and cumbersome. Build your own stack or buy into a pre-built martech cloud - what team are you on? Lead Gen using interactive website components (SEO, visits), email campaigns, content delivery, customer testimony and identification.ħ. What is the one area of investment you'd like to make in the immediate future from a marketing tech perspective? With the massive numbers it is just too difficult to evaluate each title out there, and it comes down to looking at no more than 3 to 5 solutions and making a decision.Ħ. However, like anything, the more choices out there the more confusion that is caused to the consumer and they simply just go for the solution they have heard of before. I believe the solutions are not attempting to build a better solution, but more just jumping in the pool to make money. The MDM empire is a 16 billion dollar industry and martech solutions are close behind. Much like the explosion of the MDM (Mobile Device Management) solutions across the globe, it just comes down to money. What is your take on the massive explosion of MarTech cos across so many categories? Do you feel spoilt for choice or is it just more of a chore to evaluate additional options? This is unacceptable and one of the main motivators for identifying a better solution.ĥ. Duplication of data across multiple solutions can cause erroneous reporting and customer dissatisfaction. Keeping the company’s employees and our thousands of customers in touch and cared for will take a solution that can be accessed remotely and technologically simplisticĬurrently, our solutions can often be cumbersome and more importantly segregated without integration. We are a global company, with a nomadic workforce. What are some of the challenges your team faces from a technology & integration perspective? From tracking website, email campaigns, reviews, support requests, follow up, and feedback Oxygen will make our customer’s journey our first priority.Ĥ. Keeping that in mind our marketing technology decision will be based on supporting that model. We are known for our unparalleled customer support and experience. Our focus, as mentioned previous, will always be our customers.
#Oxygen forensics customer area full#
What is the key problem you are attempting to solve with marketing technology implementation – could be 360 customer view, better customer experiences, crafting better journeys, full circle attribution?
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We are constantly thinking outside of the box to begin the process of building our brand and martech will be essential.ģ. We had not previously realized a need for a marketing technology solution, however times are rapidly changing. Here at Oxygen Forensics we are still a small, customer oriented mobile forensic solution company delivering a high quality product. I was amazed at the number of users we had with such a grass roots effort, especially coming from a company with a multi-million dollar marketing budget for both technology and material (MARTECH). Speaking to current and new customers about our products I found that word of mouth marketing between users was our primary channel in the sales cycle.
#Oxygen forensics customer area software#
What I found out as I transitioned to Oxygen was the simple fact the software quite honestly sold itself Marketing plays a key role in every business. Are you happy with the buy-in for Marketing Technology that exists at Oxygen Forensics? Do you think the investments being made are adequate or could be more?